Tuesday, August 9, 2011

Art vs design entry3



For this entry, i want to explore some of the principal physical differences of Art and design.

The obvious difference between art and design is the physical appearance. Although some artist and designers blur the lines and combine art and design elements together, it is still generally rather easy to identify which is which.
As i addressed in my first post, art is very loose in terms of media, forms and compositions are more freely constructed. It could be anything from being 2 dimensional to 3 dimensional and it even be 'momentarily' or forever changing.


Such as works by the well known Jackson Pollock.
Pollock is an Americian abstract expressionist artist, his artworks are very dramatic and gestural with freely dripped trails/splatters of paints. There are no formats, rules or a structure to his plaintings.









Another example of the 'free form' of art is works by Wolfgang Laib.
Laib make art with natural materials, his most famous for his pollen works, such as the photo shown on the left. His works exists temporarily and its not the type of art you can hang on your wall. Laib is simply exploring the idea of delicacy and beauty of the colors, forms and shapes of the organic materials.

http://www.jca-online.com/laib.html



As i am currently undertaking design classes myself, i seem to notice the strict rules in design more and more. Design is more about percision and grided guidlines. And it is contantly being pushed by new technologies and the latest design softwares. I even noticed from my class that there is a dislike for me using photoshop or PC, therefore i feel that design is also greatly influenced by the Apple company. This may be the reason why i am not successful at design, as i am more traditional and i perfer the hand-made process and quality of my works. Additionally i do not cope well with changes and restrictions, learning how to use programes on Apple computers are hard enough for me, let alone following instructions that come with the programs.
Therefore i believe that Design have a very controlled form and regulations to even the most slightest details. e.g. font type/size.

David Carson- which is a designer i came across this week, what interest me about his works are actually the way he choose to ignore the rules and create designs that are actually could be considered as art.
His style have been called 'experimental' or 'chaotic' in the design world. It is clear to see why he gained such reputation, as his letters and shapes tangle up together, overlay one antoher and twist in different directions.
It is not often to see this grungy type of design and there has been debates about if Carson's really a 'proper' designer as he has broken all the rules there is to design; Which shows how neatly structured design really is and there will be dissaproval when the rules are not being followed.
http://sharpenyouredge.net/jrn436/uncategorized/irregular-grids-images-and-ink-david-carson/

I find myself becoming more clear on the difference between Art and Design through my own personally experiences as an art student. Although there are people like David Carson that does test the waters on both sides, there is still a thin but clear line between the two fields.
I wish to research for more artists and designers that show the clear indications of indifferences that i have looked at up till this blog entry: the practical functions, targeted emotions and forms.










Saturday, August 6, 2011

Entry 2: What seperates Art from Design.

As i continue to read more about artists and designers, i have found a fundamental difference between the areas of expertee.

Art creates a more of a connection - emotionally- with the audience; very much like having the viewers to read a story. Artists aim to make works that are original, and can successfully stir the emotions of the viewers and stimulate the viewers to interperate the idea or ideas for themselves.
While designers aim to communicate with the audience. However their messages are not neccesarily authentic, but often are based upon something that already exist. Designers in contrast to artists interacts with the audiences in a whole different way - to appeal to the audience's emotions. Usually for commercial purposes, by using design to appeal to a certain lifestyle, such as motivating viewers to consume or to travel. Thus, designers strife to create designs that conveys the same single message for everyone.

Therefore, the fundamental difference between Art and design is on a emotional basis. Art is a form that requires reading of the audiences, each individual may interpret the work differently. While Design requires the understanding of the audiences for it to function as a 'successful design'.

This week im mainly going to analyse how Art and design are different based on the effect these two areas have on viewer's emotions.

Such as a series of designs/art i looked at recently:

This is a series of advertisements by Nike.
http://www.eukicks.com/nike-stadium-at-selfridges-x-hellovon-world-cup-window-display/

These designs were created by London artist Hello Von. This series of works operates as both art and design. His style combines both traditional and digital medias, which depicts motions and speed of the sport stars. The artistic skills of these works allow them to be enjoyed for their visual qualities. At the same time, Nike is a globalised international 'superbrand'. The idea of 'sport' is already conprehended when one sees the 'swoosh' logo, therefore these works also can be viewed as designs. As the 'message' (fitness lifestyle) is successfully communicated, as well as by indorsing sport celebraties the works appeals to sport fans and motivate the emotions to consume (the brand Nike).
It is not often for art to be viewed as design, and when they do it is because the idea is fixed. such as for Hello Von's works, the message is a brand that people now associate a lifestyle with, no interpertations are needed because the idea is already understood.

From looking at Hello Von's Nike series, i begin to understand the emotional differences between art and design. While Art triggers imagination and inspires the audiences, Design works to attract and motivate the audiences. To me Hello Von's series of artworks functions as both art and design as these works were for advertising Nike. They causes emotional responses from the audience artistically as well as comercially.

For my next blog, I wish to explore more of a physical difference between the relationship of art and design.