Entry 2: What seperates Art from Design.

As i continue to read more about artists and designers, i have found a fundamental difference between the areas of expertee.

Art creates a more of a connection - emotionally- with the audience; very much like having the viewers to read a story. Artists aim to make works that are original, and can successfully stir the emotions of the viewers and stimulate the viewers to interperate the idea or ideas for themselves.
While designers aim to communicate with the audience. However their messages are not neccesarily authentic, but often are based upon something that already exist. Designers in contrast to artists interacts with the audiences in a whole different way - to appeal to the audience's emotions. Usually for commercial purposes, by using design to appeal to a certain lifestyle, such as motivating viewers to consume or to travel. Thus, designers strife to create designs that conveys the same single message for everyone.

Therefore, the fundamental difference between Art and design is on a emotional basis. Art is a form that requires reading of the audiences, each individual may interpret the work differently. While Design requires the understanding of the audiences for it to function as a 'successful design'.

This week im mainly going to analyse how Art and design are different based on the effect these two areas have on viewer's emotions.

Such as a series of designs/art i looked at recently:

This is a series of advertisements by Nike.
http://www.eukicks.com/nike-stadium-at-selfridges-x-hellovon-world-cup-window-display/

These designs were created by London artist Hello Von. This series of works operates as both art and design. His style combines both traditional and digital medias, which depicts motions and speed of the sport stars. The artistic skills of these works allow them to be enjoyed for their visual qualities. At the same time, Nike is a globalised international 'superbrand'. The idea of 'sport' is already conprehended when one sees the 'swoosh' logo, therefore these works also can be viewed as designs. As the 'message' (fitness lifestyle) is successfully communicated, as well as by indorsing sport celebraties the works appeals to sport fans and motivate the emotions to consume (the brand Nike).
It is not often for art to be viewed as design, and when they do it is because the idea is fixed. such as for Hello Von's works, the message is a brand that people now associate a lifestyle with, no interpertations are needed because the idea is already understood.

From looking at Hello Von's Nike series, i begin to understand the emotional differences between art and design. While Art triggers imagination and inspires the audiences, Design works to attract and motivate the audiences. To me Hello Von's series of artworks functions as both art and design as these works were for advertising Nike. They causes emotional responses from the audience artistically as well as comercially.

For my next blog, I wish to explore more of a physical difference between the relationship of art and design.